Bricks And Bytes Podcast
April 7, 2023

#033 – Scott Ellison – ‘Go to market’ in the construction tech

#033 - Scott Ellison - 'Go to market' in the construction tech

Show Notes

Excited to share this brilliant and latest episode of the Bricks and Bytes Podcast, where we take a deep dive into the world of construction, technology, and business.

In this episode, Scott Ellison, a strategy consultant, talks about his personal connection to the construction industry and his journey to becoming an advisor and investor in tech companies. Here are some of the highlights:

⁃ How Scott's personal connection to the construction industry started with his uncles, who were general contractors, and his job working in a hardware store.

⁃ The impact of the ubiquity of smartphones, cloud, and SaaS on the construction industry and how it has led to a slower but steady shift towards digitisation.

⁃ The importance of software infrastructure in construction tech and how it needs to be laid down first before we can fully appreciate the benefits of new ways of capturing information.

⁃ Go-to-market strategies, such as product-led growth that have created value in certain sector.

Tune in to the episode to learn more about Scott's insights and his thoughts on the future of the construction industry!

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Scott Ellison – Investor | Advisor | Judge | Mentor


Today's Sponsor: beta – Construction and technology network platform – connecting the tech industry with traditional partners.




00:00:00 –> 00:01:05 – Intro

00:01:05 –> 00:01:45 – Sponsor

00:01:45 –> 00:03:33 – Scott's background and personal connection to the construction industry

00:03:33 –> 00:04:26 – The impact of technology on the construction industry

00:04:26 –> 0006:38 – The importance of software infrastructure in construction tech

00:06:38 –> 00:08:12 – The challenge of data islands and pockets in the construction industry

00:08:12 –> 00:10:40 – Go-to-market strategies in built tech, and how it can make or break a startup

00:10:40 –> 00:13:06 – Table stakes in the game of building a successful startup

00:13:06 –> 00:14:35 – Playbook in construction tech 

00:14:35 –> 00:20:30 – Introduction to the concept of Product-Led Growth (PLG) 

00:20:30 –> 00:24:25 – The unique dynamics of construction industry

00:24:25 –> 00:26:04 – The concept of respect to disrupt ratio

00:26:04 –> 00:27:17 – Setting up a strategy for a startup 

00:27:17 –> 00:32:35 – The challenges faced by people from outside and inside the industry when introducing change

00:32:35 –> 00:34:52 – Key metrics in early-stage investing 

00:34:52 –> 00:37:41 – Individual (jockey) over the idea (horse) in early-stage investing

00:37:41 –> 00:39:15 – Exciting ideas and technologies in construction tech 

00:39:15 –> 00:41:02 – Scott's advice to companies in the construction tech on hiring, firing, marketing and finance 

00:41:02 –> 00:42:25 – The student debt crisis in the US and how it impacts the construction industry's ability to attract top talent

00:42:25 –> 00:44:43 – Robotics and technology changing the construction industry workforce

00:44:52 –> 00:46:36 – Thoughts on hot trends in construction industry 

00:46:36 –> 00:48:55 – Scott's passions

00:48:55 –> 00:49:37 – Top skill for entrepreneurs

00:49:37 –> 00:50:10 – More information about Scott 

00:50:10 –> 00:50:28 – Outro 

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