How do we simplify material procurement in construction?
In this episode, we talk with Eric Helitzer, CEO of Subbase.
Eric discusses his transition from traditional construction to construction technology and his approach to streamlining construction procurement.
We cover important topics such as:
- The significance of understanding problems to develop effective tech solutions
- Tips for validating ideas before investing time and resources
- How to encourage a culture that supports innovation and technology adoption
- Integrating technology into existing workflows without disrupting processes
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Eric Helitzer | Founder & CEO of SubBase
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Today's Sponsor: beta – Construction and technology network platform – connecting the tech industry with traditional partners.
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Timestamps:
00:00 – 00:55 Pre-Intro
00:56 – 01:48 Owen's Intro
01:49 – 2:06 Sponsor
02:24 – Main podcast starts
04:09 – “You have to be on job site to understand what it physically looks like and what it physically feels like to work in construction.”
04:34 – Story of Eric
06:10 – 2008 to 2014 career
06:38 – Procore Software
09:11 – “Subbase was born”
10:30 – Partnering to someone with no experience in construction
11:48 – A tool that enhance workflow
13:00 – About Subbase
14:00 – Complexities in process
15:00 – Streamlining the experience
19:06 – Raised first official round of funding
20:30 – Subbase becoming end-to-end solution
21:00 – 5 to 10 year vision
22:46 – “if you were to build a startup in construction tech, where would you start?”
24:00 – Amount of rejection you are going to receive
30:32 – You have to iterate very quickly
32:00 – No one has a clear playbook
35:20 – Other trends worth pursuing
38:00 – Strengthen relationship by providing better user experience
40:46 – “Any thoughts on how people incorporate technology into existing workflows?”
45:45 – Hobbies of Eric
47:00 – ” if I wasn't working in construction”
48:05 – Where people can find out about Eric